The New SoDo District

A Vibrant New Identity for the SoDo District

ORLANDO, Fla. (November 28, 2016) – One of first Main Street programs established in the City of Orlando is unveiling a new identity and producing a renewed spotlight on its growing business district.

sododistrict_logo_complex_1000pxEstablished in 2008, the Main Street program formerly known as Downtown South is now officially the SoDo District. As a nationally accredited Main Street program, this 501c3 non-profit has served as an organization dedicated to high-value community engagement and economic development activity in the area south of downtown Orlando.

Most notably in the past year, this Main Street program operated as a critical liaison to area businesses affected by the Pulse tragedy.

With support from the local community and national research on economic revitalization strategies, the new SoDo District branding is directing attention to existing small businesses while strengthening the area’s identity as it welcomes new businesses and redevelopment.

“This is a positive step forward for our business district, especially after the tragedy at the Pulse nightclub, one of our area businesses,” says Board of Directors Chairperson Leah Nash. “This will be the foundation of our future vitalization efforts to generate renewed interest in the district.”

SoDo District’s mission and vision are focused on embracing the history of the District while keeping an eye toward the area’s diversity and growth as an economic engine in the region.

Vision: A vibrant residential and local business community embracing innovation and our vintage roots.
Mission: To improve our community by design, empower local businesses and residents to collaborate, and create a vibrant atmosphere to live, work, and play.

With a concentration on placemaking, SoDo District banners will be hung throughout the area and new murals and signage will be rolled out through the next year. The “Orlando United” and “Orlando Strong” banners that were displayed in the SoDo District will be given to area businesses and community partners that demonstrated their incredible generosity following the tragedy at Pulse. At least one banner will be donated to the Orange County Regional History Center and several have already been donated to the City of Orlando.

There will also be a concerted effort to introduce the new logo and name at the annual holiday tree lighting ceremony at held at of the area’s major activity centers. The lighting of the 20-foot Christmas tree will take place Sunday December 4, 2016, at SODO shopping center, located on South Orange Ave between Grant Street and Crystal Lake Street. Ample parking will be available at the SODO shopping center garages. Santa will arrive on Fire Engine 5.

As a volunteer-driven organization, the SoDo District is an impactful, creative, and meaningful nonprofit to support and join. More information about the SoDo District can be found online at or through their social media channels.


About the SoDo District:
The SoDo District was established in 2008 as one of the City’s original Main Street Programs under the name “Downtown South”. The nationally accredited program focuses on economic development, community engagement, and business district revitalization. The SoDo District represents a robust network of local stakeholders, business owners, property owners, and residents who are investing in our area’s short and long-term success. SoDo’s efforts are focused on a vision of the District as a healthy, prosperous, and vibrant neighborhood and commercial district. The SoDo District main street program is constantly working to promote local businesses, improve the streetscape, and deliver community-driven events and programming.

As a small nonprofit organization, the SoDo District leverages relationships with local, regional, and national partners to produce creative, resourceful, and effective solutions and opportunities for the area.

The SoDo District area encompasses Orange Avenue from Lucerne Cirlce on the North to Pineloch on the South, and Michigan Street from Fern Creek on the East and Division on the West.

The neighborhoods of Downtown South include Lake Cherokee, Greenwood, Lake Davis, Lake Copeland, Delaney Park, Wadeview Park, Lancaster Park, Southern Oaks, Skycrest, Pineloch Village, Bel Aire, Thousand Oaks, Copley Square and Lofts at SODO. Visit for more information.

4 thoughts on “The New SoDo District

  1. SoDoDistrict Post authorReply

    Katherine, thank you for the kind words! We’re focused on making this District the best in the City! City and County lines are a little wonky throughout our District, but we certainly see our organization as an agency working to develop great partnerships that make a positive impact on the economic, social, and physical aspects of our community!

    • SoDoDistrict Post authorReply

      We’re so excited about Light Up SoDo!

      Santa and Mrs. Claus will be arriving with some of Orlando’s bravest! The fire truck will be dropping them off around 3:30pm <3

  2. Katherine Vaccaro Reply

    Great work. Congratulations to the committee, board and staff on a beautiful change. I love the inclusion of the orange in the logo, a nod to our grove heritage.

    I grew up on the City of Orlando side of 32806, but now live in an “unincorporated Orange County ” part of the neighborhood. I would love to see these neighborhoods brought into the City so we could be true citizens of SoDo. There are issues, the main one being septic to sewer conversion costs.

    Until that happens, I know the City and the Sodo District will continue to include Orange County, and our sister cities of Edgewood and Belle Isle, in discussions about the District’s future.

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